S.W. BASICS OF BROOKLYN
Adina Grigore, founder of S.W. Basics of Brooklyn originally made her products for her sensitive skin. She also was concerned about whether the products she was using was safe for her and the planet. Her products are made with as few ingredients as possible, everything she sells has only 5 ingredients or less.
Her mantra less is everything, stresses that using fewer ingredients and only the essential ones ( omitting fillers) means you get a more potent skincare product. And those ingredients are either certified organic or Fair Trade, sourced from small family farms and small American manufacturers.
The product line includes body scrubs, exfoliants, skin tonics, lip balms and cleansers. You can also buy the products in bundles, and I am looking forward to getting one of the Summer Skin Bundles to get my skin ready for the sun and exfoliate all that sun screen off!
You can see more of her products at www.swbasicsofbk.com
HOW DID YOU EDUCATE YOURSELF ON THE MAKING OF S.W. BASIC PRODUCTS?
My background as a certified holistic nutritionist informed the research and development process of S.W. Basics products, as did my desire to end a lifetime of super-sensitive skin ailments. Through my education at Institute of Integrative Nutrition, I knew that simple, organic, whole food was good for the body. Logically, I applied that science to skincare. I began experimenting with things like applying olive oil to my legs or using apple cider vinegar on my scalp and found that using these kitchen staples really worked in solving my lifelong skin issues.
From there, I began to develop S.W. Basics line, focusing on using real, food-grade ingredients to create simple yet effective skincare products. Our formulas today reflect our DIY roots and we’re very proud of that!
HOW DIFFICULT HAS IT BEEN EDUCATING PEOPLE ON THE IMPORTANCE OF USING SAFER PRODUCTS ON THEIR SKIN?
It’s been hard, but it’s getting easier. Over the past several years, I have seen a noticeable shift in perspective and, in part, I think this is due to the fact that “healthy” food has become mainstream. If you are not eating synthetic chemicals, why apply them on your skin? If you’re buying organic produce, why not buy organic skincare?
Also, we’ve gotten some awesome support in the form of one of the nation’s largest retailers, Target. So that’s helped!
IT IS GREAT THAT YOUR COMPANY IS SOURCING PRODUCTS FROM SMALL FAMILY FARMERS AND AMERICAN MANUFACTURERS - HOW DIFFICULT WAS IT TO FIND THOSE RESOURCES?
We’re pretty choosy about the ingredients we use – our ingredients are everything! And sourcing is definitely a huge challenge for us, we spend as much time researching resources as we do developing formulas. Now that we work with large manufacturers the process is a bit easier, they're very well-connected and understand our criteria for working with small, certified Organic, or certified Fair Trade suppliers.
CAN YOU TELL ME ABOUT THE INGREDIENTS THAT YOU SOURCE FROM THESE FAMILY FAMERS?
We source our apple cider vinegar from the last distillery in Vinegar Hill, Brooklyn. All of the apples are grown in New York. Our shea butter is Fair Trade certified and comes from an amazing women's collective in Ghana. Our cocoa butter is also certified Fair Trade, our coffee oil is wildcrafted, and our essential oils are produced by a family-owned distillery in the US.
All images courtesy of S.W. Basics.