Dressing warm isn't only about hat, scarves and jackets.  You need to think about your feet too!  Keeping your feet warm is also critical to staying comfortable and avoiding frostbite and hypothermia.  That means starting with the right type of  socks for the right activity.  And since our current theme is all about skiing and boarding and winter activities we think the best fiber choice for cold weather activities  is wool.  Why?  Well, wool fibers trap dead air space and are temperature regulating in a wide range of temperatures.

You may be asking why not cotton - it's absorbent.  Well cotton is a poor choice, although cotton is extremely absorbent it is not insulating therefore, cotton socks draw heat away from the feet.  The blood vessels in the feet will constrict and reduce circulation and thus increases the likely hood of frostbite.  Not good.  

Other options include high-wick microfiber acrylics,  CoolMax®, and Thermolite®.  In fact, there's a lot of sock technology out there and you can check it out at  But we are still sticking with Wool.  

Our favorites right now are SmartWool and Wigwam.  Both manufacture in the USA.  

Wool can also absorb up to 30% of it's weight in water.  That's a substantial help when you're doing extreme sports and working up a mighty sweat. 


Did you know there are approximately 250,000 sweat glands in a pair of feet and they sweat about a half of pint each day? That in an average year your feet sweat about 10 - 15 gallons per foot and 5-8 gallons of that gets absorbed by socks?